Over the next 6 years Ryan not only self taught design, creating the bands merchandise, brand assets, cd art, tour posters and marketing materials but also managed the band, learning valuable lessons about business, marketing, sales, hard work, leadership and determination. He and the band took themselves all the way to the top, signing to Sony Music, touring the world and landing at #9 on the ARIA charts with their heartfelt debut record Overcomer.
It was those valuable lessons and skills about design, branding, marketing and business within the band that propelled Ryan into a freelance career of his own. Growing his own freelance business and servicing clients from all over the world while on the road with the band.
As Ryan’s business and clientele grew globally, so did his influence in the creative community, on and offline. Amassing a community of over 50,000 creatives through his social outlets he begun getting flooded with requests for business and marketing advice from creatives worldwide.